A Digital marketing or the online advertising services target the popularly used digital platforms like websites, search engines, email, social media, mobile apps and messages. However, as a whole, the digital marketing means not only offline but also online advertising that need electronic devices like mobile, computer, radio etc.
Even with the introduction of YouTube or online television channels, the TV Marketing is still on the league with the extensive range of advertisements that re subjects to get huge audience exposure multiple times.
Besides, the companies also opt for performance-based Affiliate Marketing (useful for marketing towards small-scale publishers and less-popular websites), display marketing with blog advertising, interstitial ads, networks and classified advertisements on search engines, Game advertising and Video Marketing.
With digital communications technology like mobile, scanner, website etc, the marketing team emphasizes on opportunity, action and strategy while reviewing situation, setting goal and allocating resource.
Knowing the potential customers while analyzing, surveying, interviewing and researching the target audience helps in creating research pool where customers from different prospects are included. Both Quantitative (age, job designation, income and location) and Qualitative (objectives, priorities, challenges and interests) information is gathered.
One of the vital online marketing strategies is to know your mission while setting and measuring KPIs. It should be incorporated with choosing proper tools for increasing market revenues every year and learning from old mistakes so that they never happen again.
The companies consider the bigger picture in digital marketing while considering the available marketing assets or channels to be incorporated. The website and blog contents and imagery are part of Owned Media and the result earned from guest posts, online PR and customer experience are part of Earned Media. Native advertising, paid posts, AdSense etc are part of the Paid Media.
Be it a Webinar or newsletter, visitors are always given a clear Call-To-Action Button from where visitors are redirected to checkout or other pages. This strategy not only helps in gathering information about the visitors but also offers a smooth user experience.
With compact content having strategic keywords, audience traffic is generated with promotion on social media and website optimization. The content is audited and gaps are filled accordingly with proper usage of title, format, promotional channels and determining priority level.
In the age of digitization, your business needs proper advertising to reach out to wider audience and the backdated offline marketing is just not helpful at all to stay in the run. Using proper strategies, the digital marketing helps your business to prosper.
Internet and its audience do not wait for anyone –no matter how authentic your post or website is, without a proper ranking, it will never make it to top page of search engines. Search Engine Marketing or SEM is the most effective approach to gain...
The thorough process of strategizing, negotiating and buying placements of advertisements are together called “inventory” in social media marketing. When any product is advertised, the potential buyers should consider not only the products...
In the present day with due course of time, mobile has become a main component of life. With mobile phones getting smarter day-by-day it is helping the people to set up high-functioning businesses where a large part of work is being done with...
The native app, as the name suggests is developed for being used on any particular device and is compatible with its operating system only. These apps can use or access the device-specific software and hardware as well as can utilize the...
Each software development life cycle model starts with the analysis, in which the stakeholders of the process discuss the requirements for the final product. The goal of this stage is the detailed definition of the system requirements. Besides, it is needed to make sure that all the process participants have clearly understood the tasks and how every requirement is going to be implemented. Often, the discussion involves the QA specialists who can interfere the process with additions even during the development stage if it is necessary.
Airwan give you the Code which reads as close to a human language as possible. I mean it on all the levels: from syntax used, naming convention and alignment all the way to algorithms used, quality of comments and complexity of distribution of code between modules.We focus on our customer uses, so that they will not be worry about our development functionality, Airwan develops very user friendly interactions for his valuable customers
This stage is usually a subset of all the stages as in the modern SDLC models, the testing activities are mostly involved in all the stages of SDLC. However, this stage refers to the testing only stage of the product where product defects are reported, tracked, fixed and retested, until the product reaches the quality standards defined in the SRS.
Once the product is tested and ready to be deployed it is released formally in the appropriate market. Sometimes product deployment happens in stages as per the business strategy of that organization. The product may first be released in a limited segment and tested in the real business environment (UAT- User acceptance testing).
the feedback, the product may be released as it is or with suggested enhancements in the targeting market segment. After the product is released in the market, its maintenance is done for the existing customer base.